Madhatter Coalition
Industry
Generalist
Address
Houston, Texas, United States
Mad Hatter Coalition, led by Tyler Gillespie, is a multifaceted venture studio focusing on strategic, creative, and storytelling elements. The studio combines story, mechanics, and aesthetics to craft compelling narratives and experiences for brands. With a focus on creativity and art direction, the studio has collaborated with various notable brands such as Accenture, Disney, Fortnite, Hershey, Microsoft, Adobe, ExxonMobil, Shell, and The North Face. The studio's work encompasses a broad strategic go-to-market approach, showcasing a diverse portfolio of projects such as 'Yellow Rose x The Blissful Endeavor Collective', 'Little Liam', 'Smokin' Phil's', 'OPOK', and others. Tyler Gillespie identifies as a strategist, storyteller, and magic seeker, with a strong belief in crafting meaningful experiences by blending creativity with strategic goals.
Madhatter Coalition