Mstudio is a pioneering "mobile" startup studio targeting Francophone West Africa, with a mission to transform the informal sector, focusing particularly on women and youth. It seeks to provide structure and support to this sector to accommodate future generations. Mstudio identifies and finances startups side by side with expert guidance, drawing inspiration from successful business models of Anglophone Africa, Southeast Asia, and Latin America. The studio launches up to 10 startups yearly, with a core team of multifaceted specialists. Founders come in as co-founders, maintaining significant ownership, with Mstudio acting as the third co-founder. A rigorous Entrepreneur in Residence program precedes official studio engagement, integrating financial support and strategic development of business ideas. A key goal is achieving growth criteria for raising substantial seed funding to create the African unicorns of tomorrow. The startups under Mstudio contribute notably to youth training, professional integration, women's empowerment, and improving living and working conditions in Africa's informal sector.