oneUp Company is a business model innovation agency that specializes in transforming disruptions into opportunities for corporations. They aim to help businesses adapt to significant changes in technology, environment, and culture by creating new business models. Their approach includes business design, venture building, capability building, and innovation tools. oneUp works with major clients like Unilever and Rabobank, offering services through their platforms skillUp and powerUp. The company emphasizes the creation of new opportunities from global transitions and aims to position corporations as leaders in positive change.