The Main Ingredient is a boutique venture builder located in Amsterdam, working to transform early-stage, pre-product concepts into successful ventures. The studio partners with founders and innovators globally, accumulating over 20 ventures and reaching 5 million active users, with a success rate exceeding 50%. They specialize in diverse projects, such as Tikkie for ABN AMRO, Geldvinder for APG, Babybox for HEMA, and Hely for NS, contributing significant innovations across sectors. The Main Ingredient leverages insights from corporate venture labs, emphasizing collaboration in creating thriving corporate ventures that aim to make a difference in people’s lives. Through projects like their prize-winning Geldvinder, they have helped improve financial literacy, catering to personal and community enrichment. With a strong methodology and mission, they have developed numerous successful pilots, and they actively engage with corporate labs to refine and scale ideas. The Main Ingredient commits to storytelling and sharing experiences that underline the impact and reach of their ventures.